ONE: By using as few words as possible, you remove all the dross and keep only the key points of your marketing message. This makes your message clearer, more focused and easier for the reader to understand.
TWO: Just like you, the people reading your marketing have NEVER been busier! When someone opens a marketing letter, or sees an advertisement, they do a quick scan of it. If it looks too long, many people will decide not to invest the time required to plough through it!Most of the marketing letters, email marketing and advertising I see is AT LEAST 50% too long!
When your written marketing becomes clearer, more focused AND more people actually read the whole message – you significantly increase its potential! This is a great way to leverage your results.
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