Small businesses lose a fortune each year attending these networking events – when they could be getting far better results, for a fraction of the time and money they wasted on networking!
Business owners and salespeople regularly tell me that they get little (if anything) tangible from these dead-end events; often believing they are at fault because they are doing something wrong. Many then waste even more time learning ‘how to work the room’ – then finally realise, after being screwed out of their money, that it’s the actual networking events that are the problem – NOT them!
I have run a successful marketing business for over 14 years and have clients all over the world. In my experience, I can think of no business gathering where you are LESS likely to make a sale or win some business than a typical ‘chamber of commerce style’ networking event.
Why?
Firstly, very few people attend networking events to buy! Just like you, EVERYONE in that room is there to SELL.
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Secondly, because networking events are regarded as a sales and marketing activity, companies send their SALESPEOPLE along and not their BUYERS! This is why all those dreadful “how to work a room” books and seminars are sold exclusively to salespeople and delivered by sales trainers.
In other words, you will be speaking to salespeople and not buyers at these events; people with not only no interest in buying from you BUT with no authority to buy from you either!
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