Please do not confuse this with the so-called ‘law of attraction!’
In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.
The power of attraction on people
Have you ever noticed what happens when a beautiful woman or a handsome man walks into a bar? That’s right – people look at them. In fact, people will often walk over and offer them a drink or simply strike up a conversation with them. The reason we call these people ‘attractive’ is because they (literally) ‘attract’ the attention and interest of other people.
What does this have to do with you and your business?
The most effective businesses use the power of attraction in order to attract sales, clients, readers and customers! Just like the attractive person who walks into a room and gets everyone’s attention, these businesses gain the attention and interest of potential clients by being attractive.
If you decide to use attraction marketing, you can quickly sky-rocket your results without having to make cold calls or ‘sell’ anything to anyone. It’s a wonderful, zero-stress way to grow your business.
Attraction marketing in action
For example, I use the power of attraction for 100% of my marketing! People find my blog and my marketing newsletter ‘attractive’, so they forward them to their contacts, colleagues and friends – helping me attract more people. These new people then do the same etc, etc…
Without me spending a penny on ANY form of advertising, (pay-per-click, affiliates or anything else), there are now millions of people who know all about my ability to help them produce great sales results. So, when my readers decide they want someone to look after their marketing, they give me a call.
Clients should be attracted NOT pursued!
Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and customers; unaware of just how much they are damaging their chances of success and their reputation. Even though people are not responding to their mail shots, email marketing or calls; they just keep on grinding away regardless.
This approach costs a fortune and the results are dire!
That’s because people universally HATE being; pursued, pestered, hassled or chased.
This is why people are so rude when you cold call them!
It’s also why people hate being sent spam email!
AND why we all avoid over-eager salespeople!
Using attraction marketing in your business
Here’s an example, from one of the most competitive industries on the planet; the recruitment business. A client of mine used to call people and was often the 4th or 5th recruitment company to call that same person that same day! He knew something needed to change, and quickly, because it was getting harder and harder to reach potential clients.
I suggested he set up a simple, low-cost website, aimed at candidates (people looking for work). The website was then packed with hints, tips and ideas that were designed to help people find the perfect job. He then wrote to the top 100 HR people in his target market – Not asking for business, but asking if he could interview them for his new website.
Guess what?
Not only did he manage to meet with stacks of powerful decision makers, many of them went on to become clients! The interview was an attractive proposition, which attracted a great deal of interest. These powerful people actually CALLED HIM to arrange a time for their interview! It totally changed the way they positioned him and his company in their mind, compared to his competitors, who were hounding them for business in desperation.
A low cost website and the marketing power of attraction was all he needed, in order to achieve stunning sales results.
So, stop chasing new business
If people are not replying to your mail shots, marketing emails or returning your calls, they are telling you something. They are telling you that your offer or marketing is NOT attractive to them!
Like my example of the recruitment company earlier, you must find a way to market your services so that you become irresistible. You see, when you use the power of attraction to generate sales, you spend 100% of your time speaking with people who are:
Already interested in you and your services.
Already aware of the value you offer.
Ready to proceed.
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