Five Facts from the 2012 Weight Conference

 

Each year in mid-July,we support a continuing education conference, The Science and Business of Weight Management for the New or Experienced Practitioner, to help healthcare professionals focus on strategies to start a new weight loss business, as well as grow a current program’s census and revenues through new operational and clinical strategies.

Through the one day pre-conference and two-day CE conference, industry professionals covered everything from developing a business plan, getting started with web development and social media, using counseling and exercise strategies to teach patients to modify behavior for long term health, medical insurance billing and reimbursement, and more. Unable to attend? Here’s a few points we learned:

Very Low Calorie Diet (VLCD) programs have long-term effectiveness for obese individuals when combined with behavior therapyLeads generated via web sites, blogging, and social media cost 62% less than traditional snail mail, television, and radio marketing tacticsMen and women are wired differently, which affects the purchasing process and ultimately how you should market your weight management program to each sexEncouraging patients to figure out strategies to deal with barriers to success is better than the counselor solving the problemObesity and its resultant diseases are the drivers of chronic illness which consumes 80-90% of our entire health care budget 

Interested in finding out more about these facts, the weight conference, or starting a weight management program at your center? Visit www.robard.com for more information and to register to gain access to conference presentations, staff training information, and more.